1 + retrenchment
1 + staff walk-out
1 + media prominent brand campaign
1. Choose a team of freshly retrenched media people.
They must be under shitload of pressure, running on 2 hours sleep a night, go to the bathroom with their mobiles so as not to miss a client call, drinking coffee by the gallon, and eating only pre-wrapped food items at desk obtained from local garage, or recipe will flop.
2. Get MD to behave unethically
HINT: Leading SA political party unethical
3. Add retrenched team members reacting to unethical behaviour
Think cussing, legal action, threats. I believe I heard "...stab you in the eye with a rusty fork, you gutless wonder", but may just have been thinking to self
4. Add staff walk-out
Picture chaotic scene a la Texas Chainsaw Massacre, minus the psycho killers, blood, dismemberment and dead bodies. But only just.
5. Finally add media prominent brand campaign, with only skeleton staff to run it
...And your recipe is complete!
Needless to say, my "every good thing comes easy from here on in" mantra took some serious strain today.
Now, where's the vino?
Pic courtesy of Google Images
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